WorldTour Team KATUSHA ALPECIN Celebrates 10-Years
While the origins of Team KATUSHA began in late 2008 when Mr. Igor Makarov was successful in licensing the first Russian cycling team licensed to compete at the highest level of cycling, over the years the team has evolved into an international project. The 2018 roster comes complete with 26 riders from sixteen countries and ample opportunities to meet the riders in the many facets of KATUSHA life.
For nine seasons, Team KATUSHA ALPECIN has competed at the highest level of cycling; first in the ProTour and currently in the UCI WorldTour. Straight from the first racing season in 2009, KATUSHA took its place among the elite of professional cycling and continues this day to produce a winning mindset among the riders and staff.
Last year’s 2017 was another strong season for Team KATUSHA ALPECIN with 17 victories coming from six different riders. In addition, there were 33 podium places and 150 top ten finishes from sixteen riders, showing the great depth of the roster. In addition, team rider Ilnur Zakarin took a podium spot in the Tour of Spain. Altogether since the start of the team there have been more than 230 victories, including prestigious wins in the monuments Milan-Sanremo, Tour of Flanders and Il Lombardia, as well as stage wins in all Grand Tours.
But Team KATUSHA ALPECIN seeks victories away from the race course, too, and two years ago began the process of building not only an international cycling team but a true global cycling project that brings a full complement of advanced goods and services to the cycling enthusiast. The team continues to move in this direction with KATUSHA Sports, KATUSHA Travel and KATUSHA Café, always offering performance, style, innovation, comfort and of course, companionship, across all platforms.
KATUSHA Sports develop both commuter and professional cycling clothing, as well as lifestyle fashions, created and tested with input from the pro riders themselves. As the clothing provider for the team, KATUSHA Sports clothing is seen around the world, wherever the riders race and train. Special meet-and-greet or casual rides are often set up near a bike shop carrying the brand before the team participate in a stage race. It’s a win-win for everyone and a chance to be up-close to your cycling heroes.
KATUSHA Travel organizes events for cycling fans to take part in and mix with the team – it might be a VIP experience near the cobbles at Paris-Roubaix, or a ride in a team car on a lap of the Champs-Élysées for the Tour de France. The goal is to share in the experience of being part of the team, meet the riders themselves and see the inner workings behind the scenes of a professional cycling team. It’s a once-in-a-lifetime experience not to be missed.
Currently KATUSHA Café brings the mobile coffee carts to all the major races and provides a place to grab a quick caffeine boost and watch live racing action, alongside other racing fans. You can’t miss the black trailer on premises for many of the biggest races -it will be the place where cycling fans are laughing, cheering and sharing the fun of being cycling enthusiasts. Be on the lookout, also, for a physical café in Brakel, Belgium. You’ll be able to park your bike outside, slide in for a coffee and pastry, and catch up on the latest cycling news among friends.
KATUSHA - it’s an all-inclusive new way of life for cycling fans everywhere. Join the fun, join the team!